Blog Writer
A full article in your brand voice, structured for the query it targets, with every referenced study checked against the actual paper before it ships. Published to Shopify as a draft for review or live, on the cadence you set.
Every scientific or factual reference is checked against Crossref and linked to the paper it cites. This exists because an early draft on our own store cited studies that did not exist. In a health, finance or any claims-heavy category that is a liability, not a rough edge.
A per-site brand kit sets tone, audience, spelling and banned phrases, and applies to everything generated. UK stores get UK English. Phrases that read as machine-written get banned once and stay banned.
Question-phrased headings with a direct answer underneath, FAQ markup where the article genuinely answers questions, schema and meta handled on the way out. The same structure wins featured snippets and gets cited by AI answer engines.
Each published article gets an original hero image generated to match the topic, internal links into your existing pages and products, and links from the pages that should point at it.
Questions
Only if you choose that. The default is a draft in your store for review. A named author still reviews and stands behind every article, which is the only responsible way to run this in a regulated category.
Typically 1,500 to 2,500 words, set by what the query needs rather than a word target. Precise answers beat padding.
Yes, and it will insist on that when the preflight finds you already rank for the topic. Refreshing a page keeps its accumulated history and links.
The rest of the loop
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