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Guides and comparisons for Shopify SEO

How to turn your Search Console data into articles that rank, and straight comparisons of the tools that claim to do it for you.

Two stacked bar meters comparing one store's copy coverage: product pages with unique copy at 38 of 41, collection pages with unique copy at 2 of 12

How to write Shopify collection page descriptions that rank

Collection pages sit one click from checkout and most of them contain no words at all. What to put on them, where to put it, how long it should be, and which collections deserve none of this.

A three-row query table with positions 9, 14 and 6, the first row highlighted in green

Content refresh SEO: when to update an old post instead of writing a new one

A page that already ranks at position 9 is closer to traffic than a blank document. How to find decaying posts in Search Console, the four verdicts to give each one, what actually changes in a refresh, and when publishing something new is the right call instead.

A link audit card with four rows: pruning guide inbound links marked FIX, secateurs collection in body copy marked FIX, rose care cluster wired up marked PASS, and a link to a retired spade returning 404 marked FIX

Internal linking for ecommerce: the Shopify version that actually moves rankings

Internal linking on a store is a routing problem, not a plugin setting. How to wire articles to the collection pages that earn, rescue orphans, pick anchors that read naturally, and run the sweep as a quarterly routine.

A dark checklist card with four mono rows: Manufacturer product copy and Collection page has no words tagged FIX in amber, /collections/ in the URL and Duplicate product paths tagged PASS in green

Shopify SEO issues: the ones that are real, and the ones that are not

Forum threads about Shopify SEO are dominated by problems that cost you nothing. Here is the triage: the four issues that genuinely suppress a store's traffic, the platform complaints that are noise, and how to tell which one you have.

A ranked table of three of one store's own URLs competing for a single query, the blog post at position 4 highlighted above the collection page at 12

Keyword cannibalisation on Shopify: how to find it and fix it

Two of your own pages competing for one query costs a Shopify store more than it costs a blog, because the page that loses is usually the collection page that takes the money. The find-and-fix method, using only Search Console.

A checklist card with four Shopify SEO items, two marked FIX and two marked PASS

The Shopify SEO checklist that is actually worth working through

Most Shopify SEO checklists are fifty items in no particular order, and a good third of them change nothing. This one is ordered by what moves revenue, and it names the items that are theatre.

Two bars contrasting the many apps that generate from a keyword list against the few that use your own data

BlogSEO AI alternatives for Shopify: what to use instead in 2026

BlogSEO AI's App Store listing has collapsed. If you relied on it, here are the honest alternatives for Shopify blog content, from free workflows to full tools, with prices checked August 2026.

A checklist of four AI citation criteria, three marked PASS and one marked FIX

How to get your Shopify store cited by ChatGPT and Google AI

One store's AI-search impressions went from 425 a day to 11,000 in three months. What generative engines actually cite, the exact changes that correlate with it, and how to measure it in Search Console.

A capability table comparing QueryClimb and BabyLoveGrowth across four features

QueryClimb vs BabyLoveGrowth: automated SEO content for Shopify, compared

Both publish articles to your store on autopilot. They disagree about where topics come from and whether you should buy backlinks. An honest comparison, BabyLoveGrowth pricing checked 22 August 2026.

A capability table comparing QueryClimb and Frase across four features, with two shared

QueryClimb vs Frase: content workflow tools compared for Shopify stores

Frase is the closest thing to QueryClimb in scope: briefs, AI drafting, a content calendar, GEO scores. Where the two actually differ, tier by tier, with prices checked August 2026.

Two bars comparing five apps that fix technical SEO against none that plan content from your own data

The best Shopify SEO apps in 2026, compared honestly

Seven SEO apps and the AI content category, compared by the job they actually do. Every price checked against the App Store in August 2026, with a decision framework by store situation.

A capability table comparing QueryClimb and Surfer across four features, each tool owning different rows

QueryClimb vs Surfer SEO: which fits a Shopify store?

Surfer is the benchmark for on-page optimisation. QueryClimb runs the whole publish loop from your own Search Console data. A detailed, honest comparison with tier-by-tier pricing checked August 2026.

A bar chart of weekly clicks climbing from 12 to 76, the last three bars highlighted

Shopify blog SEO: the working system behind a store that ranks

Not another checklist of 40 tips. The complete weekly loop an independent UK supplements store uses to plan, write, link and publish content that ranks: signal, classify, draft, link, watch.

A Search Console style table of three queries at positions 6, 9 and 14, the top row highlighted

How to find striking distance keywords in Google Search Console

The highest-ROI content work in SEO: queries where you already rank at position 5 to 20. The complete Search Console workflow, with filters, a prioritisation formula, a worked example and the mistakes that waste the opportunity.